Stellantis Launches “Freedom of Choice Pricing Program” Deals

Stellantis is coming out swinging this April with a brand-new incentive campaign called the Freedom of Choice Pricing Program, and it might just be the best deal we’ve seen all year. Running from April 4th through April 30th, the limited-time event gives buyers of Chrysler, Dodge, Jeep®, and Ram vehicles the power to choose between two big savings options: Employee Pricing or Cash Incentives, depending on which works better for their budget.

“This week we launched aggressive and consistent incentive and marketing support for April, including an exciting and competitive enhancement that will allow our customers ‘America’s Freedom of Choice’ between Employee Price or current cash incentives,“ stated Stellantis spokeswoman Jodi Tinson. “We will direct customers to see their local dealer to determine the best offer that works for them.”

That’s a big win for shoppers, especially with many Stellantis dealers sitting on large inventories this spring. If you’ve had your eye on something new, now’s the time to hit the dealership. Here’s what you need to know about the new offers:

Chrysler – 

(Employee Pricing) – Non-FCA US employees and retirees may purchase of lease an eligible 2024 or 2025 FCA US, LLC vehicle at the Employee Price (EP) from a participating dealership. Price includes a $200 administrative fee. Excludes fleet sales. Additional terms and restrictions apply: not all purchasers or lessees will qualify. Not compatible with any other offers. Contact dealer for details. Offer ends on April 30th, 2025.

($3,500 Total Cash Allowance) – Offer applies on Pacifica Limited and Pinnacle gas models. Select gas models are eligible for $3,000 Total Bonus Cash Allowance. Contact dealer for details. Must take retail delivery by April 30th, 2025.

Dodge – 

(Employee Pricing) – Offer applies to 2024 and 2025 Charger Daytona and Durango models and 2024 Hornet models. Offer is available on the purchase of lease of a new vehicle. Customer is responsible for $200 administration fee. Not compatible with any offer consumer offers. Contact dealer for details. Must take retail delivery by April 30th, 2025.

Jeep® – 

(Employee Pricing) – Excludes 2024 and 2025 Wrangler Unlimited Rubicon 392 and 2024 and 2025 Compass Sport models. Non-FCA US employees and retirees may purchase of lease an eligible 2024 or 2025 Jeep vehicle at the Employee Price (EP) from a participating dealership. Price includes a $200 administrative fee. Excludes fleet sales. Additional terms and restrictions apply: not all purchasers or lessees will qualify. Not compatible with any other offers. Contact dealer for details. Offer ends on April 30th, 2025.

Ram – 

($6,000 Total Cash Allowance on Ram 1500) – Offer applies to Tradesman Quad Cab 4×4, Tradesman Crew Cab, Big Horn / Lone Star, and Laramie models on Ram 1500. Contact dealer for details. Must take retail delivery by April 30th, 2025. + ($1,500 Conquest Bonus Cash Allowance for Ford, Chevrolet, and GMC owners) – Offer applies to owners/lesses of a Ford, Chevrolet, or GMC brand vehicle (non-FCA US, LLC). No turn-in or trade-in of vehicle is required. Must show proof. Contact dealer for details. Must take retail delivery by April 30th, 2025.

($6,000 Total Cash Allowance on Ram 2500) – Contact dealer for details. Must take retail delivery by April 30th, 2025. + ($1,500 Loyalty Bonus Cash Allowance) – Offer applies to owners/lesses of FCA US, LLC vehicles. Contact dealer for details. Must take retail delivery by April 30th, 2025.

($5,000 Total Cash Allowance on Ram ProMaster) – Excludes EV models. Contact dealer for details. Must take retail delivery by April 30th, 2025. + ($1,000 On The Job Allowance Toward Commercial Upgrades) – Allowance varies depending on upgrade program. Contact dealer for details. Must take delivery by January 2nd, 2026.

(Employee Pricing) – Excludes RHO model. Non-FCA US employees and retirees may purchase of lease an eligible 2024 or 2025 FCA US, LLC vehicle at the Employee Price (EP) from a participating dealership. Price includes a $200 administrative fee. Excludes fleet sales. Additional terms and restrictions apply: not all purchasers or lessees will qualify. Not compatible with any other offers. Contact dealer for details. Offer ends on April 30th, 2025.

This promotion brings a strong answer to Ford’s recent employee pricing campaign — but Stellantis is upping the ante. Rather than locking shoppers into one option, buyers get to choose whichever deal — employee pricing or cash — results in a better final price. And that could mean thousands off MSRP on some of the company’s most popular rides.

And it’s no secret why Stellantis is pulling out all the stops. According to data from CarEdge Insights, inventory levels are climbing fast. Some models — like the Jeep Wrangler and Dodge Durango — are sitting on dealer lots for over 120 days, well above the market average of 83 days of supply in early April:

• Jeep Wrangler – 145 days

• Dodge Durango – 126 days

• Jeep Grand Cherokee – 121 days

• Jeep Compass – 121 days

• Ram 1500 – 121 days

• Chrysler Pacifica – 90 days

With pricing this aggressive and a wide selection of 2024 and 2025 models available, the Stellantis Freedom of Choice Program could be one of the strongest buying opportunities in months. Tariffs and economic headwinds have made car shopping tougher than ever — but this April, Stellantis is doing something about it.