The Ram Truck brand has just made its biggest debut yet with the all-new Ram 1500 REV. This first battery-electric light-duty pickup truck will be featured later today during the Super Bowl in a 60-second commercial called “Premature Electrification”. While the styling isn’t as radical as the Ram Revolution Concept displayed last month, the production RAM REV is a more traditional-looking RAM truck sharing the current RAM 1500s cab and box sides.
Up front the RAM 1500 REV features new fenders, front bumper, hood and LED lighting elements along with a light up RAM badge in the upper grille. Along the side there is a charge port in the drivers side front fender, an 8 lug bolt pattern for the wheels, and a new wheel design.
Around back are new LED lighting elements that carry into the tailgate, a revised rear bumper, and a revised tailgate design. All the RAM lettering on the truck has been updated with the modern font shown on the RAM Revolution concept vehicle.
Inside the dashboard looks the same as current RAM 1500 trucks, but we can see the center stack has been updated with what looks to be an even larger screen than the current 12.1″ UConnect system. There is now also a passenger screen where the upper glovebox sits on current RAM 1500 trucks. The rotary shifter returns and we can see a glimpse of the digital gauge cluster that is new for the 2023 RAM trucks. Additional USB ports also seem to have been added to the center console, but we aren’t able to see much else.
Mike Koval Jr., Ram brand CEO, said in a statement, “The Ram brand has redefined the pickup truck segment before and will once again with the all-new Ram 1500 REV.” He went on to explain that the brand is committed to bringing the right range of powertrain solutions to its customers and that the Ram 1500 REV will be the first in a lineup of electrified vehicles that will add to its current award-winning truck lineup.
If you’re interested in the Ram 1500 REV, you can now learn more about it and pre-order the vehicle at RamREV.com. The site offers newly released images, information about the vehicle, and the opportunity to secure your spot to pre-order through the Rev Insider+ program. By paying a one-time $100 refundable fee, you’ll gain exclusive access to events, news, and information about the Ram 1500 REV, as well as a chance to reserve your place in line for pre-order.
The Ram brand’s commitment to offering a full portfolio of electrified solutions aligns with Stellantis’ Dare Forward 2030 strategic plan to lead the way the world moves. The goal is to deliver innovative, clean, safe, and affordable mobility solutions, and the Ram 1500 REV is a big step in the right direction.
Production of the Ram 1500 REV begins next year, and we can’t wait to see what this electrified pickup truck has in store for us. Keep an eye on 5thGenRams for all the latest developments with RAMs new electrified pickup truck.
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