This past week, Ram Trucks introduced the second phase of its “Built To Serve” limited series pickups. The first phase included five installments across the 2020 and 2021 model years, that focused on the five branches of the United States military. However, Ram released a limited number of pickups to the Canadian market as well, but without the American flag decor.
Ram Trucks will continue to offer the second phase of the “Built To Serve” series to the Canadian public, as the focus will shift away from the military and to honor first responders. There will be three first responder services honored by the “Built To Serve” series, each with two specially selected, unique low-volume exterior paint colors that evoke the spirit, mission, and history of that service. The first series will honor firefighters.
This firefighter-inspired Ram 1500 “Built To Serve” edition is offered in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.
“Built To Serve” trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition Technical Grey finish. Body-color wheel flares also accent the exterior.
Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Inside, the “Built To Serve” Ram trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The first installment of the second phase of “Built To Serve” trucks offers an orange accent stitching.
These new Ram models are also ready to display their owner’s first responder pride with “Built To Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes, or slogans – to personalize their “Built To Serve” truck. Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Each Ram 1500 “Built To Serve” Edition will features…
- Black “RAM” Grille Badge
- 20-Inch x 9.0-Inch Aluminum Wheels
- 275/55R20 OWL All-Terrain Tires
- 9 Amplified Speakers with Subwoofer
- Black Door Handles
- Black Exterior-Badging
- Black Front Bumper
- Black Headlamp-Bezels
- Black Onyx Interior Accent
- Black Rear Bumper
- Black Tubular Side Steps by Mopar®
- Body-Color Fender Flares
- “Built-to-Serve Edition” Instrument-Panel Badge
- Center Console Parts Module
- Dual-Exhaust with Black Tips
- Electronic Locking Rear Axle
- Front and Rear Rubber Floor Mats by Mopar®
- Front Extra-Heavy-Duty Shock Absorbers
- Front LED Fog Lamps
- Front Suspension Skid-Plate
- Fuel Tank Skid-Plate
- Full-Size Spare Tire
- Hill-Descent Control
- LED Reflector Headlamps
- LED Tail Lamps
- 8-Way Power Driver Seat
- Premium Cloth / Vinyl Bucket Seats
- Rear Extra-Heavy-Duty Shock Absorbers
- Steering Gear Skid-Plate
- Tow Hooks
- Transfer-Case Skid-Plate
- 4×4 Off-Road Group
- Electronic Locking Rear Axle
- Front Extra-Heavy-Duty Shock Absorbers
- Front Suspension Skid-Plate
- Fuel Tank Skid-Plate
- Full-Size Spare Tire
- Hill-Descent Control
- Off-Road Information Pages
- Rear Extra-Heavy-Duty Shock Absorbers
- Steering Gear Skid-Plate
- Tow Hooks
- Transfer-Case Skid-Plate
The Canadian market “Built To Serve” edition will only be available on Big Horn Crew Cab 4×4 models with the 5-foot, 7-inch configuration mated to the 5.7-liter HEMI V8 delivering 395 horsepower and 410 lb.-ft. of torque.
The truck will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $65,775 (not including $2,095 for destination).
The truck will be available this spring.
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