Ram Trucks Europe Kick Off “Boundless” Project With Pol Tarrés

RAM Trucks Europe is gearing up to redefine the limits of adventure with the exciting announcement of their partnership with the Boundless project. This collaboration promises to fuse the free spirit and raw power that have always defined the RAM Trucks brand. At the heart of this partnership stands Pol Tarrés, the renowned Extreme Enduro Rider, who will serve as the brand ambassador for this campaign across Europe.

In an official statement, Pol Tarrés expressed his enthusiasm: “As a rider, I’m thrilled to join the RAM Trucks Europe family as an ‘Official Ambassador.’ With the Ram 1500 as my trusty companion, I’m ready to tackle training sessions and extreme challenges in 2024. Our special project, ‘Boundless by RAM,’ will showcase how these vehicles are truly ‘Built To Serve’ all my needs in terms of freedom, performance, and reliability during my wildest adventures.”

The collaboration between RAM Trucks Europe and Pol Tarrés aims to showcase the unmatched capabilities of RAM vehicles in extreme conditions. Luca Vernoli, Head of Marketing Communication RAM Trucks & Dodge for Enlarged Europe, emphasized the innovative approach of this partnership, stating, “This represents a great opportunity for RAM Trucks Europe to explore new communication territories. With Pol’s global reach and authenticity, we will engage audiences through epic visual storytelling, highlighting the unique capabilities of our vehicles.”

The centerpiece of this collaboration is the 2024 Ram 1500 TRX Final Edition, a true powerhouse designed to conquer any challenge. Boasting a supercharged 6.2-liter HEMI® HELLCAT V8 engine with 702 horsepower, this legendary model can easily handle the toughest terrains. Available in eight stunning colors, including three new options, the TRX Final Edition combines brute force with refined comfort, making it the ultimate travel partner for adrenaline-fueled adventures.

Pol Tarrés will utilize his Ram 1500 TRX Final Edition as a fully equipped motorhome for extreme sports, transporting his motorcycle with ease. This collaboration promises constant visibility for RAM Trucks Europe, with high-end visual and storytelling content showcasing the seamless integration of their vehicles into extreme expeditions and races worldwide.

In the coming months, RAM Trucks Europe will accompany Pol Tarrés to various destinations, from deserts to volcanoes, as he embarks on exclusive sporting events and Hard Enduro races. Together, they will push the limits of adventure, embodying the spirit of boundless exploration that defines both the brand and the Boundless project.