The Ram Truck brand is bringing its Ram Truck Territory interactive ride experience to the North American International Auto Show (NAIAS). The 30,000-square-foot ultimate in-truck adventure demonstrates the power and capabilities of the Ram Truck vehicle lineup.
Auto show attendees can take free rides in Ram 1500 and 2500/3500 Heavy Duty trucks. Ram Truck Territory combines key vocational capabilities, such as towing, payload, torque, and technology, with off-road capabilities, like traction, articulation, and suspension, to provide consumers with a comprehensive in-truck experience. It is projected that 25,000 test rides will be given.
Professional drivers will provide auto show attendees with an exciting ride as they go through a series of steel culverts that showcases ride handling capability and suspension options. Riders will also feel the traction and experience hill-descent technology on the iconic Ram Mountain, a 13-foot high, 30-foot long course element with 30-degree approach and departure angles. Technology will be displayed as the drivers highlight the 360-degree camera technology, class-exclusive four-corner air ride suspension, multifunction tailgate, 12.1-inch touchscreen, and acoustic NVH features.
Fast Facts –
- Since the debut of the Ram Track in 2005, more than 640,000 people have experienced the interactive experience at auto shows, state fairs, rodeo, agriculture events, and award shows in the U.S.
- Ram Truck Territory is making its debut at the North American International Auto Show (NAIAS)
- Attendees that ride on the Ram Truck Territory track will each receive a free Jeep® tote bag (as quantities remain)
- It is anticipated that more than 25,000 people will ride on the track during the show
- Ram Truck Territory combines key vocational capabilities, such as towing, payload, torque, and technology, with off-road capabilities, like traction, articulation, and suspension, to provide consumers a comprehensive in-truck experience
Key Track Features Include –
- Torque demonstration as the Ram 2500 lifts a 7,000-lb wall with the front tow hooks
- Stability demonstration on a high banked wedge structure more than 6 feet tall and 70 feet in diameter with a 30-degree tilt
- Towing power demonstration of the Cummins-powered Ram 3500 as it hitches to the 24-foot-tall Ram Tow Power Tower and lifts a weight to simulate towing 15,000 pounds
- Series of steel culverts that showcase ride-handling capability and suspension options
- Riders will also feel the traction and experience hill-descent technology on the iconic Ram Mountain, a 13-foot tall, 30-foot long course element with 30-degree approach and departure angles
- Technology demonstration of the 360-degree camera technology, class-exclusive four-corner air ride suspension, multifunction tailgate, 12.1-inch touchscreen, and acoustic NVH features
Course Construction Facts –
- (18) 53-53-foot trailers are used in the transport of freight
- Ram Truck Territory properties weigh 140 tons (280,000 lbs.)
- Space is branded with more than 8,000 square feet of graphics
Attendees can stop by the Ram display for a free ride in the following Ram vehicles:
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- Ram 1500 Laramie Crew Cab 4×4
- Ram 1500 Limited Crew Cab 4×4
- Ram 1500 Rebel Crew Cab 4×4
- Ram 2500 Power Wagon Crew Cab 4×4
- Ram 2500 Limited Crew Cab 4×4
- Ram 3500 Limited Crew Cab 4×4
The 2022 NAIAS show will be held from September 14th to the 25th, 2022, at The Huntington Place, in downtown Detroit, Michigan. For tickets to the event, you can visit the NAIAS website.
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