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Ram rolls out Valentine’s Day treat for Texans…

By Robert S. Miller

It’s Valentine’s Day and the Ram brand is showing their love for their Texas truck market, by officially debuting the 2019 Ram 1500 Lone Star at the Dallas Auto Show in Dallas, Texas.

In 2002, Ram launched the first Lone Star package for the Texas only market. Currently the Ram Lone Star accounts for more than half of the brand’s 1500 sales for the state. Since it’s debut, Ram has sold more than 250,000 of the package to Texans. In the last generation of Ram pickups, the Lone Star has been the equivalent of the Big Horn package sold elsewhere, and that will continue for the 2019 model year.

2019 Ram 1500 Lone Star
2019 Ram 1500 Lone Star Badge, Ram Trucks Photo

As the brand’s top-selling truck in Texas, the Lone Star offers a balance of strength, capability, technology and comfort. Standard 2019 Ram 1500 Lone Star equipment includes bright front and rear bumpers, chrome door handle centers, a bright grille surround with billet inserts, 18-inch aluminum wheels, fog lamps, 60/40 split rear bench seat and leather-wrapped steering wheel with audio controls.

In addition, monochromatic “Sport” and “Black” appearance packages are offered, creating a broad mix of interior and exterior themes for the new 2019 Ram 1500 Lone Star model.

2019 Ram 1500 Lone Star Dash Ram Trucks Photo 

The 2019 Ram 1500 interior is completely redesigned, using all-new features, technology and premium materials to make it the class leader in quality, comfort and durability. Four interior trim levels, and a choice of six-passenger bench front or optional five-passenger bucket seats, are offered on the Lone Star.

“The hard-working appeal of the Ram Lone Star has made it a favorite among Texas truck buyers,” said Mike Manley, Head of Ram Brand. “Trucks are an important part of Texas life, and Ram trucks are proven to last. Ram’s long-lasting reliability has helped the Ram 1500 cement the highest owner loyalty of any half-ton pickup.”

2019 Ram 1500 Lone Star Spy Shot 5thGenRams Photo

The 2019 Ram 1500 Lone Star is available with a choice of 4×2 and 4×4 powertrains, Crew and Quad Cab configurations and 5 ft.-7 in. (Crew Cab only) and 6 ft.-4 in. bed lengths. Several option packages are available to give buyers their choice of function-specific enhancements. They include a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, Max Towing Package and Premium Lighting Group.

Additional options further allow Texas buyers to personalize their Ram 1500 Lone Star to meet their hard-working needs. Among those options are a class-exclusive Active Level Air Suspension, electric-locking rear axle, Blind-spot Monitoring and 20-inch aluminum wheels.

The Lone Star will initially be offered with the 5.7-liter HEMI® V-8. A powerful and fuel-efficient HEMI with the eTorque mild hybrid system is also available. A 3.6-liter V-6 Pentastar with eTorque will join the powertrain offerings later in the year. The 2019 Ram 1500 Lone Star will go on sale in the first quarter of 2018.

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