Ram Returns To Tow The Magic At The 99th Macy’s Thanksgiving Day Parade

For the 11th straight year, Ram Trucks will be front and center helping bring one of America’s biggest holiday traditions to life — the 99th Annual Macy’s Thanksgiving Day Parade®. When the nation tunes in to watch giant balloons float above Manhattan and iconic characters roll down the streets, Ram will once again be the muscle behind the magic.

Ram is the “Official Truck Sponsor” of the parade, and that means the brand isn’t just showing off. It’s working. From the powerful Ram 3500 to the ultra-capable Ram 5500 Chassis Cab, these trucks will be hooked up to some of the most massive and eye-catching floats in the lineup. Those colorful mobile stages don’t move themselves — they rely on best-in-class towing muscle and dependable torque to navigate the entire parade route safely and smoothly.

And it doesn’t stop with the floats. The Ram ProMaster work van will also be playing a vital role, hauling gear, essential supplies, and everything needed behind the scenes to make the event run like clockwork. Parade setup, staging materials, equipment — the ProMaster is on the job ensuring it all arrives exactly where it needs to be.

This partnership continues to showcase what Ram stands for: reliability, strength, and getting the job done right. From hardworking families towing campers to construction crews hauling heavy equipment, Ram prides itself on vehicles built to handle whatever task is thrown at them. Seeing these trucks help power a massive live event in front of millions is a perfect reminder of that capability.

The Macy’s Thanksgiving Day Parade remains one of the most-watched holiday celebrations in the world. Kids, parents, and grandparents gather around the TV or line the sidewalks of New York City to take it all in. And once again, Ram Trucks will be right there helping bring smiles to faces everywhere.

The 99th Macy’s Thanksgiving Day Parade airs live on Thursday, November 27, 2025, on NBC, Telemundo, and streaming on Peacock from 8:30 a.m. to 12:00 p.m. across all time zones. Follow @macys and #MacysParade for all the excitement leading up to the big event.