The Ram Truck brand is the “Official Truck of the Macy’s Thanksgiving Day Parade” for the ninth consecutive year. Steering the heart of this beloved holiday tradition, over 20 robust Ram trucks will tow all the vibrant floats, weaving joy through the bustling streets of New York and resonating across millions of screens nationwide.
Collaborating closely with Macy’s and the City of New York, Ram has embraced this one-of-a-kind holiday spectacle, infusing it with the spirited essence that defines the season. Adorned in festive garb, three Ram trucks will boast full wraps that perfectly complement the whimsical designs of the Teenage Mutant Ninja Turtles, the enchanting world of Willy Wonka and the Chocolate Factory, and, most notably, a specially adorned truck towing the parade’s luminary figure, Santa Claus.
Tim Kuniskis, Ram brand CEO at Stellantis, expressed gratitude for the brand’s pivotal role, stating, “It is a privilege for the Ram Truck brand to be the official truck of one of America’s most celebrated occasions. Our Ram trucks are built to serve all our customers everywhere, and we are honored to be just a small part of the magic that happens during the Macy’s Thanksgiving Parade as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan.”
Beyond the limelight, Ram trucks play a crucial backstage role, ferrying an array of parade essentials – from tool containers to costumes and beyond – vital for the seamless execution of this annual extravaganza. The brand’s contribution extends beyond mere transportation; Ram provided Macy’s parade with over 70 trucks and Ram ProMaster commercial vans, many integral to the behind-the-scenes functions preceding the parade’s commencement.
As anticipation crescendos, the 97th annual Macy’s Thanksgiving Day Parade is poised to captivate audiences nationwide. Broadcasting on NBC-TV from 8:30 a.m. to noon in all time zones on November 23, 2023, the parade promises an awe-inspiring spectacle. For more details, visit macys.com/parade and join the excitement on social media by following @macys and using #MacysParade.