J.D. Power has released their 2018 Automotive Performance Execution and Layout (APEAL) study results with Ram coming in third place out of mainstream brands. Ram scored 825 points, just 1 point behind Chevrolet and GMC, the highest scoring mainstream brands which were tied at 826 points. Dodge and Ford were both one point behind Ram at 824 points.
The 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat. These attributes are combined into an overall APEAL index score that is measured on a 1,000-point scale. The study, now in its 23rd year, is based on responses gathered from November 2017 through February 2018 from nearly 68,000 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. – Source J.D Power
The industry average score, including luxury brands was 820 points while the mainstream average score was 814 points. While the all new 2019 Ram 1500 wasn’t included in this report due to them arriving at dealers after the study was conducted, it just goes to show how good the outgoing 4th generation truck was. We expect a higher score from Ram next year due the all new class leading interior and technology features.
To see how the other FCA brands fared in this years J.D. Power APEAL study check out our report on our sister site, Moparinsiders, here.