The 2019 Ram 1500 Laramie Longhorn took home the title of Southwest Lifestyle Truck of the Year at the inaugural Southwest Lifestyle Media Drive competition.
“The all-new Ram 1500 Laramie Longhorn really captures the spirit of what the Southwest is all about. It perfectly handles our rugged landscapes when we’re out exploring, yet is exceedingly comfortable for everyday driving. It’s the perfect mix of luxury, technology and capability, and that’s why it earned our Truck of the Year award.” said Becky Antioco, president of the Southwest Lifestyle Media group.
The first annual Southwest Lifestyle Media Drive was held at Bondurant Racing School in Chandler, Arizona, where a panel of 18 automotive journalists evaluated cars, crossovers, SUVs and trucks in four categories. Jurors ranked individual vehicles in categories related to fuel efficiency, performance, comfort, storage solutions and safety systems. At the end of the day, FCA took home two of the four awards (the other being the 2019 Dodge Challenger SRT HELLCAT Redeye).
“Overall, FCA brought some excellent vehicles to the Southwest Lifestyle Media Drive and earned some well-deserved kudos for their entries,” said Antioco.