Ram and Jeep® Earn Top Honors At 2023 Texas Truck Rodeo
Ram 1500 Takes Top Honors As "Full-Size Pickup Truck of Texas" Title Again!
Ram and Jeep® clinched multiple top honors at the prestigious Texas Truck Rodeo, hosted by the Texas Automotive Writers Association (TAWA). Stellantis brands emerged as the frontrunners, securing an impressive nine awards, the highest tally among all manufacturers at the event.
Ram, in particular, showcased its dominance by securing several consecutive awards, notably the coveted Full-Size Pickup Truck of Texas title. The Ram 1500 (DT) not only claimed this accolade for the sixth consecutive year but also secured the Luxury Pickup Truck of Texas award for the eighth straight year. Remarkably, the Ram 1500’s allure was further underscored by topping the scoring charts with the highest personal appeal, a significant achievement in the heart of the nation’s truck capital.
Continuing their reign in the Heavy Duty category, the 2023 Ram 2500 Rebel (DJ) extended Ram’s supremacy for the seventh consecutive year by earning the title of Heavy Duty Pickup Truck of Texas.
Jeep vehicles also made a resounding impact, with the Jeep Grand Cherokee (WL) winning the Mid-Size SUV of Texas for the fifth time, showcasing its excellence in the highly competitive mid-size category. Meanwhile, the Jeep Wrangler secured its place as a perennial champion by winning the Off-Road SUV category for the ninth time. The Jeep Wrangler Rubicon 392 (JL) added to the brand’s success by topping the score charts for Best Performance.
In addition to these remarkable vehicle achievements, Stellantis’ Uconnect 5 infotainment system was recognized with the Best Feature award, further highlighting the comprehensive excellence of Stellantis brands.
“Ram trucks brought their A-game again this year, winning several consecutive awards, including the Full-size Pickup Truck of Texas, and scoring the highest for overall personal appeal, which is significant because Texas is the truck capital of the US,” said Teia Collier, TAWA president.
“We also enjoyed the lineup from the Jeep brand, with several vehicles that were the stars of their categories offering incredible performance, craftsmanship and capability,” Collier added.
Here’s a list of the winners:
- Full-Size Pickup Truck of Texas: 2023 Ram 1500
- Off-Road Pickup Truck: 2023 Ram 1500 TRX
- Luxury Pickup Truck: 2023 Ram 1500 Limited
- Heavy Duty Truck: 2023 Ram Heavy Duty Rebel
- Highest Personal Appeal: 2023 Ram 1500
- Mid-Size SUV: 2023 Jeep Grand Cherokee
- Off-Road SUV: 2024 Jeep Wrangler
- Best Performance: 2024 Jeep Wrangler Rubicon 392
- Best Feature Award: Stellantis Uconnect 5 Nav System
The Texas Auto Writers Association, founded in 1987, remains a highly esteemed organization within the automotive industry, dedicated to promoting quality, and accuracy in automotive content creation. With this latest sweep of awards, Ram and Jeep® have reaffirmed their status as leaders in the competitive automotive landscape.
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