Ram Trucks, in partnership with (RED), the renowned organization Bono and Bobby Shriver founded in 2006 to combat AIDS and the injustices that enable pandemics to thrive is thrilled to announce the launch of the Ram 1500 Limited RED Edition in European markets. This special edition vehicle is a testament to RAM’s commitment to the partnership with (RED) and its mission to raise awareness and funding to fight global health emergencies.
The 2024 Ram 1500 Limited (RED) Edition adds yet another model to Ram’s ever-growing European portfolio. Based on the Ram 1500 Limited, it retains the Limited’s distinctive styling and robust features. Under the hood, this model is powered by a 5.7-liter HEMI® V8 engine equipped with the eTorque mild-hybrid system. The Limited (RED) Edition boasts an impressive maximum towing capacity of 11,310 lbs. and a maximum payload of 1,780 lbs. it’s ready for any task.
What sets the Limited (RED) Edition apart is its exclusive (RED) details, inside and out. These features include:
- Ram (RED) Grille Badge – Red
- Ram (RED) Door Badges
- Ram (RED) Console Badge
- 19 Speaker Harman Kardon® Premium Sound
- 22-Inch x 9.0-Inch Black Aluminum Wheels
- 285/45R22XL BSW All-Season Tires
- Accent-Color Premium Power Mirrors
- Black Day Light Opening Moldings
- Black Exterior-Badging
- Black Headlamp-Bezels
- Black Painted Exterior Mirror Caps
- Body-Color Door Handles
- Body-Color Front Bumper
- Body-Color Rear Bumper with Step-Pads
- Dual-Exhaust with Black Tips
- Black Grille Surround
- Sport Performance Hood
- Tow Hooks
- Tri-Fold Tonneau Cover
To mark the introduction of this special edition to the European market, Ram will host dedicated local events for consumers throughout the territory, allowing enthusiasts to experience the Ram 1500 Limited (RED) Edition up close.
Ram Trucks are distributed in Europe through AEC and KWA networks, who have again taken on the International Commercial Partners of Ram role this season.
This collaboration between RAM and (RED) is part of a broader multi-brand partnership within Stellantis that began in 2021 and will continue through 2023. It represents a shared commitment to making a difference in the fight against global health crises, leveraging the power of iconic brands to generate funds for the Global Fund.