As the continued microchip shortages haven’t been hard enough for automakers to navigate, skyrocketing fuel prices have joined the fray. These outside factors have really seemed to impact the full-sized truck market through the first half of the year.
Note: This article has now been updated with F-Series sales numbers.
Ford outpaced the industry for the quarter with 158,644 F-Series trucks sold, a small increase of 0.3% compared to Q2 2021. All other brands saw a decrease for the quarter. While Ram was in second following Ford through Q1 of this year, Q2 has seen Ram take a 28% hit in sales compared to Q2 of 2021. The Silverado saw a 13.9% sales decrease from Q2 of 2021, but was able to sell 22,853 more units than Ram for the quarter. GMC was down just over 14%, while Toyota was down 10.5%. Nissan’s Titan was down a whopping 53.5% for the quarter, with just 4797 units sold during the three-month period. Rumors are that the Titan is on its deathbed, and while Nissan disputed those rumors, it’s hard to imagine it will be replaced at the end of the product cycle.
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The story is much the same through the first half of the year, with full-sized pickup sales down across the board. Ford leads the pack with 299,345 F-Series trucks sold year to date. Chevrolet is almost 40,000 units behind Ford, down 9.4% compared to the first half of 2021. Ram is down 21.7%, with 244,983 units sold, followed by GMC with 118,938 sales. Toyota has seen a 1% sales increase year over year with its all-new Tundra with 44,316 units sold, while the Titan is down 36.9% with just 11,212 Titans sold during the first half of this year.
5thGenRams’ 2022 Ram 1500 Limited (5thGenRams)
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While full-sized trucks have a loyal following, most are just used as the typical family car. Do the rising fuel prices have you rethinking purchasing a truck? Let us know in the comments down below.