Back in August, our sister site MoparInsiders.com told us about how FCA US wraps the tower of the Chrysler World Headquarters and Technology Center with a mural of one of their latest products. At the time it featured the all-new 2019 Ram 1500 and it’s “Built To Serve” campaign.
Now, FCA US is celebrating its two of it’s most popular vehicles winning award with an all-new wrap on the 15-story tower. Recently the 2019 Ram 1500 won Motor Trend’s 2019 Truck of the Year award, while the 2019 Jeep Wrangler (JL) won Motor Trend’s 2019 SUV of the Year award. Both vehicles accomplishments are highlighted showing the picture of a 2019 Ram 1500 Limited and a 2019 Jeep Wrangler Unlimited Rubicon.
The 5.4 million-square-foot complex is the second-largest building in the U.S. in floor space. Only the Pentagon is larger. Over 200,000 cars travel past the building on Interstate 75 in Auburn Hills, Michigan, daily. The 15-story tower is the centerpiece of the complex and can be seen for quite a distance on the down the interstate.
Not only is it a proud moment for the company to display to the hundreds of thousands of people who drive by everyday, but it was a way to thank their employees for all their hard work. On the bottom of the banner it reads “Made Possible By The Employees Of FCA – Thank You”.
The wrap should be up throughout the winter and early spring.