FCA creates curated brand specific playlists on Apple Music

Music curated to owners personalities

In an innovative marketing move FCA is offering a 6 month subscription to Apple Music with the purchase of any new Chrysler, Dodge, Jeep, Ram or FIAT vehicle equipped with Apple Carplay and/or BeatsAudio. This program runs from May 1st 2018 to April 30th 2019. They have also created brand specific playlists available on the Apple Music service, the press release is as follows.

“FCA has launched Chrysler, Dodge, FIAT, Jeep® and Ram branded playlists exclusively on Apple Music to coincide with the yearlong offer announced this past March, giving consumers six months free of Apple Music* with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard CarPlay support.
Music has played a key role in defining FCA’s brand portfolio. The Chrysler, Dodge, FIAT, Jeep and Ram brand-curated playlists give customers a new opportunity to connect with each brand’s individual identity through music. Each brand has its own genre, reflecting its personality and that of its customers.”

The 4 Ram specific playlists are:

  • CMT’s FinestOur favorite winners and nominees from country’s biggest night
  • Country FusionGenre-bending artists and songs push the sound of country music
  • Ram JamsOur favorite Ram artists mixed with some of modern country’s finest
  • Ram RisingBuzzed-about country artists take center stage

For more information on the brand specific playlists for Chrysler, Dodge, Jeep and FIAT models check out our sister site: Mopar Insiders

Source: FCA Media

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