1. Once opon a time I bought Bridgestones over Michelin based on performance v. value. I cant say that Ive been that impressed with Bridgestone since they were acquired by Firestone. Last 5 sets of tires Ive purchased have all been Michelins with zero regrets.
2. The 2019 F150 that i almost bought instead of the ram came with Michelin LT tires...not p rated Bridgestones. So much for saving some cash with the Ram purchase, expect $1000 in tire replacement cost next year.
3. Goodyear v. Firestone...no winner with either of those picks.
4. The OEM Firestone Transforce tires that came on my 17 HD were easily the worst tires I've owned, poor wear and even worse traction.
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I guess it all depends on what you like Bridgestone Dueller H/L Alenza is my pick hands down. Have had 2 sets on previous 2 Rams and got 80K out of them w/o any problems. Good performance, traction, and wear for $200 per tire mounted and tax cannot be beat IMO. Of course, you need to rotate the tires every 6 to 8K and proper inflation to get good life.