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Ram Partners With Super Bowl Commercial Advertisers To Launch New Ads:

redriderbob

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Ram Partners With Super Bowl Commercial Advertisers To Launch New Ads:
Ram Marketing Releases "Ram Will Tow That" Campaign...


While Fiat Chrysler Automobiles (FCA) did not participate with other advertisers to showcase their products during Super Bowl LIII, the automaker for the past week has used the money it would have spent on just a few commercials and released a whole onslaught of new commercials on its social media accounts.

Last month, we seen the debut of the high anticipated 2019 Ram Heavy Duty trucks. While the Ram marketing team, partnered with several other companies that did buy slots to come up with a new Ram Heavy Duty commercial campaign. The “Ram Will Tow That” campaign highlights six companies like M&M’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®.


“’Ram Will Tow That’ is a fun and unique in-the-moment campaign that capitalizes on the conversation and banter around our partner brands’ TV spots without having to purchase our own spot in the game. It’s a win-win for both brands,” said Olivier Francois, Chief Marketing Officer, FCA. “They get extra exposure for their message and we draw attention to our key claim of best-in-class towing, a top factor for consideration for Heavy Duty truck buyers.”

Designed to demonstrate the incredible best-in-class towing capability of the new 2019 Ram Heavy Duty truck lineup, the commercials were released after the debut of each company’s commercial from the Super Bowl LIII broadcast on Ram social media.

For the rest of the article, click the link below...
https://www.hdrams.com/2019/02/04/r...owl-commercial-advertisers-to-launch-new-ads/
 

Old Ray

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Hum,.....they wouldn't be interested in useing some of that money to make a kit for tow mirror victims, that we could buy, would they ?
I think it is cheaper to keep a customer then it is to buy a new one.
 

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