This is definitely not a TrackHawk.
I was speaking to how sales will play out. Many people say they want one but once the first round of buyers are done sales will drop quickly similar to the TH. This will lead to a huge surplus on the lots and these will be marked down nicely, and that is when you jump. Bought my TH like this. The dealer had 26 Trackhawks and they needed to unload them as the 19's were just starting to hit the lots. Got a great deal on a 98k sticker TH.
I guess it really depends on what the starting price is. My guess it will be just under 80 (75 or 78k). Add some options and you will be near 100k. That is just too rich for a pickup, and that price point is what killed the TH sales. They tried to compete in the European market and the quality is so far off from what BMW, Mercedes, Range Rover and others offer albeit with a 100K+ price tag. Bottom-line its still a FCA product. I dumped my 18 Trackhawk mainly because of poor quality and poor dealer service. We've had a number of BMWs and Audi's. Service is far superior to what any Dodge, Ram or FCA dealership can offer, and when you target that audience you don't sell just the car you sell a package (car and service). Jumping between the TH and wife's Q7 was like night and day (in terms of refinement and interior comfort). Interior, suspension, and design is still a 40k vehicle (not 90K) although with a better motor.
Short story - I complained about a 3 to 4 shift sluggishness that happened 80% of the time to 2 different dealers on my Trackhawk. It was so obvious friends that I took for rides in the car noticed it and asked what's wrong with the transmission. Car had ~2k miles when it started. 2nd dealer I took it too said unless its broke or blows a code we can't fix it. We won't pull down the transmission or dismantle just to look. Basically - just drive it till it 'completely' breaks. Never had this issue with Audi or BMW service (we've owned both and currently on a Q7). They just addressed the issue. Period.
I like the TRX and will most likely purchase one if the price matches what it is. A fast and fun truck. Keep price near 100k and absolutely not. I'd rather dump my money into building a truck the way I want (which is what I'm currently doing).
EDIT: I almost feel they should have dropped the hellcat motor and continued with the NA 7.0L motor instead. This would have kept cost down and competitive to the raptor. Anyone wanting more I'm sure there will be loads of go-fast upgrades on the aftermarket scene (supercharges, turbos, tunes, etc) and being a 7.0L it would be a torque monster. Another concept would be to offer the TRX performance package on a stripped down tradesman or big horn. Get the performance without all the electronic add-ons and leather interior crap, but doubt they'll do that.