CELSIUS Fuels Justin Haley’s Return With No. 16 Ram 1500

ELSIUS Energy is significantly expanding its NASCAR footprint for the 2026 season, becoming the primary sponsor of Justin Haley’s No. 16 Ram 1500 entry in the NASCAR Craftsman Truck Series for five races with Kaulig Racing. In addition to its Truck Series commitment, CELSIUS will also serve as a primary sponsor on the team’s No. 16 NASCAR Cup Series entry for nine races with AJ Allmendinger, giving the brand a major presence across two national series.

The renewed partnership reunites CELSIUS with both Kaulig Racing and Haley, who previously carried the brand during his earlier tenure with the organization. Haley’s return to the Truck Series follows his time competing at the NASCAR Cup Series level, bringing valuable experience back to a program where he first made his name.

Team owner Matt Kaulig highlighted the importance of the partnership and the alignment between the brand and the team’s performance-driven mindset.

“We’re thrilled to have CELSIUS back as a cornerstone partner,” Kaulig said. “Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”

CELSIUS will appear prominently at the start of the season, serving as the primary sponsor for both Kaulig Racing entries during their respective season-opening races at Daytona International Speedway in February. From there, the brand will remain featured throughout the year on select Cup and Truck Series events, including the Truck Series championship finale.

CELSIUS Primary Sponsorship Schedule – No. 16 Ram 1500 (Truck Series):

• February 13 – Fresh From Florida 250
  Daytona International Speedway

• February 28 – Race TBD
  Grand Prix of St. Petersburg

• May 1 – SpeedyCash.com 250
  Texas Motor Speedway

• September 26 – Race TBD
  Kansas Speedway

• November 6 – Craftsman Truck Series Championship Race
  Homestead-Miami Speedway

CELSIUS, a fitness-focused energy drink brand, has built its identity around endurance, focus, and performance—qualities that naturally translate to professional motorsports. By backing both Haley in the Truck Series and Allmendinger in the Cup Series, CELSIUS strengthens its visibility while reinforcing a long-standing relationship with Kaulig Racing.

With familiar faces, expanded sponsorship, and strong season-opening momentum, the No. 16 Ram 1500 program enters 2026 with stability, continuity, and championship-level ambitions.